What is a Marketing Sales Funnel and Why You May Want Click Funnels
Gone are the days of running what is called “cold” traffic form an ad to your product and getting a decent conversion rate.
The reason is because marketing has become so fragmented its hard to be a household name these days. And yet people tend to only buy from someone they KNOW, LIKE and TRUST.
So how do entrepreneurs market these day? With a sales funnel. Or funnel for short.
- Lead Magnet
- Offer your product or service
This is how you get noticed. It could be a youtube video, blog article, or even consistent instagram posting to get traffic to your bio link. In general producing good content about your topic or subject of expertise is always a good strategy.
This is where you exchange something of value for FREE in exchange for an email address or other way of contacting your perspective customers. I know I’ve signed up for PDFs explaining how to create converting facebook ads or how to properly target your ads to the right audience.
This is probably the MOST important step in the funnel, but the one that is often overlooked or undervalued. As I mentioned sales and marketing now is all about KNOW, LIKE, and TRUST. and all of that is built here in the nurture phase.
So what does this look like? On an email list, it would be an email sequence where you give your background story, how you faced similar struggles as your audience, and what steps you took to make progress or get better.
Also share information on your product, service or course and begin to address some of the barriers your customers may have to buying from you.
Make the Offer
Ultimately the point of all of this is to make an offer. Not a sale. A sale sounds like selling, but offering your product or service as a solution for those who need it is the best way to actually get sales.
You don’t have to get too fancy. If all of this is a little overwhelming, just think about how you can provide value to your potential customers BEFORE you ask for a sale. A free PDF of how to run facebook ads or how to sell products on Amazon etc is a fair exchange for an email address where you can follow up in the nurture phase and build your relationship with your audience.
To do this I have used Click Funnels. (If you use my affiliate link I will get a small commission but you will get 14 free days to test out Click Funnels.)
At first I tried to do it on my own in wordpress with a plug in called learn press to sell a course. But quickly the check out process was clunky and I couldn’t customize my page as well as click funnels. That’s why I eventually “gave in” and used the same platform a number of entrepreneurs I know were using.
As their slogan says Click funnels “.. Gives You EVERYTHING You Need To Market, Sell, and Deliver Your Products and Services Online!” (Without Having To Hire or Rely On A Tech Team!)
It took a few nights to get used to their interface, but then I found it easy to customize the steps of the funnel and the checkout process can be dropped in as one page checkout so super easy for your customers.
I was thinking about all the other entrepreneurs in my mastermind who are making money using a marketing funnel on click funnels and how I could use their stories to motivate you, but I’ll share this one. I was walking into Whole Foods (which I almost never do but my wife likes the store and wanted me to get some flowers for her there) and on my way in a young 20-something year girl woman was walking out wearing a click funnels “funnel hacker” t-shirt. Which just reminded me that if you don’t have a marketing funnel these days – you might just be falling behind!