There may be no better way sell your knowledge and expertise than through a video course online. You record your content once, and then you have an “ever green” asset that thousands of students can learn from over years.

This article is an excerpt from our eBook which is available on Amazon Kindle.

What To Sell

Video instruction of your expertise on a specific topic. Generally measured in the 1-4 hour length in total.

How to Get the Products

Grab your camera and brush up some PowerPoint slides, and you have everything you need to make a successful online course. Generally, Entrepreneurs video capture their screens as they walkthrough the content and publish the videos in 10-20 minute sections.

How to Get Customers

Many Entrepreneurs are using platforms like Teachable and Udemy to list their products. You can also sell your course on your own blog or website and advertise on Facebook or YouTube.

For higher priced courses, most Entrepreneurs are using software platforms like Click Funnels or Sam Cart to act as their own platform to sell their course, manage payments, as well as deliver the course videos to paid customers.

Advantages

Selling digital products can be an amazing business model because there is low to no cost to obtain your products. When you are selling information in the form of your expertise, you have an unlimited inventory of courses for free on your laptop! And with no cost of goods, generally the profit margins are much higher than physical products.

Disadvantages

Online courses are often priced higher, like in the $97 – $197 range depending on the topic. In that case the decision to buy your product becomes a lot harder for your customer, and therefore they need to KNOW, LIKE and TRUST you. That often leads entrepreneurs into building sales funnel to develop and nurture the relationship with potential customers until they are comfortable to buy from you. That is where Click Funnels as a platform comes in handy.

Risks

The biggest risk with this business model, like many others covered, is spending money on advertising products that customers don’t actually buy. Or in this case, Templates that just aren’t profitable at their price point. If it costs you $15 to advertise to get a $10 sale you don’t have a business!

Money Needed to Get Started

$200-$400 for a website platform, including Click Funnels, and initial advertising budget.

Expected Profit (% of sale price)

50%

Resources and Examples

Third-party links and resources. Commissioned links below.

Teachable

Udemy

Click Funnels

Sam Cart

Article: How to Sell Your Own Online Course (Ultimate Guide)

Article: This Math Teacher Found a Way to Make $1 Million/Year. Here’s How He Did It

 

This article is an excerpt from our eBook which is available on Amazon Kindle.

Disclaimers

IMPORTANT NOTE ABOUT THE AUTHOR: Earnings and Legal Disclaimers: The author is a professional 20 year entrepreneur and his results are not typical. His experiences and those of his examples and students are not typical and not a guarantee you will make money. You may make more, less, or the same. There is risk of losing money in every new business. Individual results will always vary and yours will depend entirely on your individual capacity, work ethic, business skills and experience, level of motivation, diligence in applying information, the economy, the normal and unforeseen risks of doing business, and other factors. Additionally, the author is not a lawyer, CPA, or CFP and does NOT offer legal or financial advice. The author is not responsible for your actions. You are solely responsible for your own moves and decisions and the evaluation and use of information should be based on your own due diligence. Unless otherwise noted, all photos courtesy of Pexels attribution free license.