Every YouTube, Instagram or Social Media start is using this business model. Monetizing Views is a fancy way to say you are making money off of posting content, like making videos on YouTube, and getting paid when ads are shown before your videos. Building an audience on social media is a great way to make money. Where there is attention, there is money to be made!

This article is an excerpt from our eBook which is available on Amazon Kindle.

What To Sell

Nothing! (except for Attention). Advertisers are willing to pay to get their ads in front of potential customers, so if you have a lot of people watching your content, eventually you will be big enough to make money off of showing ads to your audience.

How to Get the Products

Make Content. In this case you can make blog posts and monetize views with banner ads, or make videos, or post on Instagram and Social Media and eventually sell sponsored posts.

How to Get Customers

What is really nice about this business model is your audience doesn’t have to pay you any money. They aren’t even really your customers. They are paying you with their attention, which is valuable to advertisers.

Advantages

With no money needed you can just start a YouTube channel with an iPhone camera. It’s so easy An 8-year-old boy is making $26 million a year on YouTube reviewing toys. But he is the top influencer on YouTube right now.

Disadvantages

The hardest part about this business model is that since it is “so easy” for anyone to get started (there is no barrier to enter the market) then it is also crowded and hard to stick out. The reason we admire the top influencers is because they are doing something different to get the momentum to become a mini-celebrity. And not everyone can make videos that are appealing enough to a mass audience.

Risks

A main risk that comes to mind if you are using social media to grow your audience, ultimately you DO NOT own the platform or your followers. At any time, you can be kicked off the platform or the algorithm could change, dramatically impacting your views.

Additionally, being a “mini-celebrity” comes with some disadvantages in loss of privacy.

Money Needed to Get Started

$0

Expected Profit (% of sale price)

~100%

Resources and Examples

Third-party links and resources. Commissioned links below.

Article: The Highest-Paid YouTube Stars of 2019: The Kids Are Killing It

Article: How to Get More Views on YouTube: 12 Tactics that Actually Work

Article (oldie but a goodie): 1,000 True Fans

Article: 10 Wildly-Successful Blogs That Earn Outlandish Incomes

 

This article is an excerpt from our eBook which is available on Amazon Kindle.

Disclaimers

IMPORTANT NOTE ABOUT THE AUTHOR: Earnings and Legal Disclaimers: The author is a professional 20 year entrepreneur and his results are not typical. His experiences and those of his examples and students are not typical and not a guarantee you will make money. You may make more, less, or the same. There is risk of losing money in every new business. Individual results will always vary and yours will depend entirely on your individual capacity, work ethic, business skills and experience, level of motivation, diligence in applying information, the economy, the normal and unforeseen risks of doing business, and other factors. Additionally, the author is not a lawyer, CPA, or CFP and does NOT offer legal or financial advice. The author is not responsible for your actions. You are solely responsible for your own moves and decisions and the evaluation and use of information should be based on your own due diligence. Unless otherwise noted, all photos courtesy of Pexels attribution free license.